Spend up to 80% of your time on the headline of a space ad or sales letter.
And your e-mail subject line. (Your letter headline can often be used as the teaser copy for the envelope.) Reason? Potential customers won't bother to read your email unless captivated by your subject line.
Plus, 50% to 80% of the sales success offline of your advertising message is a direct result of your headline. That means your message loses up to 80% of its effectiveness without a strong headline!
Another important reason to invest this time is that the offer's positioning is determined by the headline theme.
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| That's A Headline! |
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