Ted's Top Tips #2

Use either "ragged" right or justified right margin for each column of copy when you create Internet copy, a letter or for a website or when you have a space ad set in type.

Ted tested both and saw no effect in response rates.

Use Ariel or Times Roman online. 

Use Courier typeface in sales letters offline. 

Some call it old fashioned, experience shows that Courier out-pulls any other type style. 

The typewriter "me to you" look "feels" more personal and urgent.