Ted's Top Tips #3

Be Provocative. 

If copy doesn't bother or offend someone it usually doesn't work! 

When getting feedback on new copy from colleagues, JV partners, affiliates, advertising media and prospects, if everyone likes it, watch out! 

Nearly every time I write a breakthrough ad or sales letter it pulls orders and also bothers someone.

Great copy gets attention by being provocative. And interrupting usual thinking habits.

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